8 ways to use AI in digital marketing + examples
In the ever-evolving world of marketing, the emergence of AI has caused a seismic shift that has transformed the industry beyond recognition. This groundbreaking technology has shattered previously insurmountable barriers and opened up a world of possibilities that were once considered out of reach. In recent years, AI marketing has evolved from a mere theoretical concept to a fully established industry, complete with a myriad of players offering state-of-the-art solutions. With the power of AI, marketers can now harness vast quantities of data, automate complex processes, personalize content, and make razor-sharp predictions with unparalleled accuracy. By tracking mentions, hashtags, and overall sentiment, you can respond proactively to customer feedback and adjust your messaging to what strikes a chord.
challenges of using AI in marketing
Organizations selecting an AI solution have many different platforms and capabilities to choose from. If they followed the first four steps carefully—laying out their goals, hiring the right talent and ensuring the quality and accuracy of their data—choosing the right tool is straightforward. Laying out training programs and change management systems can help ease the transition toward AI, and help ensure that marketing departments get the most out of the technology. It will also help them know which tasks must be done by a human rather than a machine. Programmatic advertising is the automation of the purchasing and placement of ads on websites and applications. AI significantly enhances organizations’ abilities to conduct programmatic advertising by using customer history, preferences and context to deliver more relevant ads with higher conversion rates.
Artificial intelligence Machine Learning, Robotics, Algorithms
These models are known as “narrow AI” because they can only tackle the specific task they were trained for. Computer vision is the field of AI that allows machines to interpret and understand visual information from the world, such as images and videos. It involves the use of algorithms to analyze and process visual data, enabling systems to recognize objects, detect faces, interpret gestures, and even understand the context of a scene. As AI often involves collecting and processing large amounts of data, there is the risk that this data will be accessed by the wrong people or organizations. With generative AI, it is even possible to manipulate images and create fake profiles. AI can also be used to survey populations and track individuals in public spaces.
Real-World Artificial Intelligence Examples in Action
AI also plays a role in predicting market trends, helping investors make more informed decisions. AI’s role in healthcare is revolutionizing diagnosis, treatment planning, and patient care. AI-powered diagnostic tools can analyze medical images to detect conditions such as cancer or neurological disorders with remarkable accuracy. Machine learning algorithms are also used to predict patient outcomes, recommend personalized treatment plans, and even assist in drug discovery.
Top 10 Best AI Apps & Websites in 2025: Free and Paid
You can then preview and edit your video using Steve.ai's intuitive editing tools, like adjusting the length of the video, adding music and sound effects, and more. There is a free trial that new users can take advantage of and decide if they want to invest in the software. Otherwise, you need to contact them to purchase any of their premium plans. This could be a problem for new teams who want to finish their work quickly. Alongside, their pricing structure is based on usage which makes it pretty expensive for heavy usage. You can even narrow that search to a specific doc, database, or tagged goal using @mentions.
Best AI for content creation
While AI music still lacks the emotional depth of human-made songs, it’s incredibly fun and useful for creative projects. I don’t think we’ll be listening to AI tracks for pure enjoyment just yet—but we’re getting closer. Teal’s Free Plan includes unlimited resumes and job tracking, while the Teal+ Plan costs $29/month and unlocks all premium features. If I’m starting from scratch, I usually head straight to Gamma’s “Generate a Presentation” tool. I’ll type in a prompt like “I need a presentation explaining the different types of digital marketing channels”, specify how many slides I want, and it gives me a solid outline I can tweak and reorder. One of the most useful features is how it protects deep work time by blocking off hours for focus and preventing unnecessary meeting overlaps.
Machine Learning
Vector databases can efficiently index, store and retrieve information for things like recommendation engines and chatbots. But RAG is imperfect, and many interesting challenges remain in getting RAG done right. Ability to complete large training jobs in less resources, with high resource utilization. All that traffic and inferencing is not only expensive, but it can lead to frustrating slowdowns for users. IBM and other tech companies, as a result, have been investing in technologies to speed up inferencing to provide a better user experience and to bring down AI’s operational costs.
Mitigating bias throughout the AI lifecycle
But fine-tuning alone rarely gives the model the full breadth of knowledge it needs to answer highly specific questions in an ever-changing context. In a 2020 paper, Meta (then known as Facebook) came up with a framework called retrieval-augmented generation to give LLMs access to information beyond their training data. RAG allows LLMs to build on a specialized body of knowledge to answer questions in more accurate way. Snap Machine Learning (Snap ML in short) is a library for training and scoring traditional machine learning models.
Difference between online and on line English Language Learners Stack Exchange
A blended course meets face-to-face but is supplemented with online components. The issue with "this is" is that you are referring to yourself in the third person. Fine for introductions of someone else, but not for yourself. Say "I am Joe Doe" or "You have reached Joe Doe" or even just "Joe Doe".
Google AI Unlock AI capabilities for your organization
Advanced AI solutions are not just capable of automating basic tasks — they can also help strengthen decision-making. AI-powered communication tools streamline information exchange within organizations to reduce the cognitive load on employees and foster a collaborative environment. Automating routine tasks, like data collection and analysis, frees up human resources to focus on creative and strategic aspects of innovation. This leads to faster development cycles and more efficient resource utilization.
ChatGPT Wikipedia
Released by artificial intelligence company OpenAI in 2022, ChatGPT is a chatbot capable of communicating with users in a human-like way. It can answer questions, create recipes, write code and offer advice. On Dec. 5, 2024, OpenAI added the ChatGPT Pro tier for $200 monthly.
What Is Machine Learning? Definition, Types, and Examples
While AI encompasses machine learning, however, they’re not the same. AI aims to increase success chances by creating systems that use logic and decision trees to learn, reason, and self-correct. In contrast, ML seeks to boost accuracy and identify patterns, often accepting non-optimal solutions. Machine learning is when we teach computers to extract patterns from collected data and apply them to new tasks that they may not have completed before.
Machine learning benefits and risks
Together, they drive innovation in industries like healthcare and finance. Understanding their roles is essential for leveraging their potential and advancing technology. Key concepts in machine learning include supervised learning, in which models learn from labeled data to predict outcomes.
AI use cases by type and industry
Use AI to produce visually appealing and relevant creative assets. Gen AI generates shipping documents, such as bills of lading and customs declarations, based on input data and regulatory requirements, reducing paperwork and improving compliance. Implements AI-powered biometric systems for accurate identification and recognition of individuals, aiding in criminal investigations and border security.
Automated surveillance systems
The upgrade resulted in a 40% faster time to invoice, increased invoice throughput capacity, and zero disruption to users or processes. The project was completed in just eight months, delivering rapid value and setting high standards for future technology projects. National Grid leveraged Anaconda Enterprise to implement a risk-based maintenance methodology for their electricity transmission assets. This resulted in a more informed and cost-effective maintenance framework, reducing costs while maintaining the required level of safety.
MIT researchers develop an efficient way to train more reliable AI agents Massachusetts Institute of Technology
New models often consume more energy for training, since they usually have more parameters than their predecessors. Each time a model is used, perhaps by an individual asking ChatGPT to summarize an email, the computing hardware that performs those operations consumes energy. Researchers have estimated that a ChatGPT query consumes about five times more electricity than a simple web search. “When we think about the environmental impact of generative AI, it is not just the electricity you consume when you plug the computer in. There are much broader consequences that go read more out to a system level and persist based on actions that we take,” says Elsa A. Olivetti, professor in the Department of Materials Science and Engineering and the lead of the Decarbonization Mission of MIT’s new Climate Project. Furthermore, deploying these models in real-world applications, enabling millions to use generative AI in their daily lives, and then fine-tuning the models to improve their performance draws large amounts of energy long after a model has been developed.
Modeling Inquiry
In 2024, Traverso’s lab launched a multiyear research program, funded by the U.S. Advanced Research Projects Agency for Health (ARPA-H), to develop new ingestible devices that could achieve oral delivery of RNA treatments and vaccines. Models will also often retrieve incorrectly, because it retrieves code with a similar name (syntax) rather than functionality and logic, which is what a model might need to know how to write the function.
Top 11 Benefits of Artificial Intelligence in 2025
From refining everyday operations to solving complex global challenges, AI is transforming the way we live and work. Whether it's improving patient outcomes through predictive diagnostics or powering personalized recommendations on your favorite streaming platform, AI is everywhere. It guides our daily decisions through smartphone assistants, assists the work of professionals, protects our financial transactions, and helps doctors in health care diagnose diseases, just to name a few. But perhaps more remarkably, it's reshaping how we think about human potential. AI isn't just automating tasks — it's augmenting human capabilities in ways previously unimaginable.
How AI could speed the development of RNA vaccines and other RNA therapies Massachusetts Institute of Technology
Once the transformation is complete, review the content, adjust layouts, add multimedia, or further customize the course to meet your vision. Within Arlo you can create eLearning content at scale with our eLearning authoring tool infused with AI capabilities. Discover how AI revolutionizes consumer experiences and boosts business efficiency in India. Learn how CFOs in retail are evolving with digital tools, innovation, agile strategies and customer-centric approaches adapting to shifting consumer behaviors.
The 8 best free AI tools in 2025
QR codes and email integration make the system ideal for both face-to-face and virtual networking in any profession. My extensive testing of hundreds of AI tools in 2025 revealed 36 outstanding free options that deliver practical value with significant results. These tools serve specific professional needs effectively – from lawyers who automate document analysis to teachers who create tailored learning experiences.
✍️ Writing & Content Creation AI Tools
Data protection ranks high on MagicSchool’s priority list. The platform follows FERPA rules and uses strong security measures to keep student information safe. While we focus on free AI tools, many tools offer both free and premium tiers. We clearly indicate which tools have free plans and what limitations they might have, helping you make informed decisions. A detailed comparison of the best free OpenRouter models for Kilo Code, exploring their strengths, performance, and ideal use cases for developers. Let’s be honest, free AI tools are incredible, and we’ve used plenty while building this list.